Good web design
is more than
Colour can have a profound impact on your prospective buyers. The wrong colours can negatively impact your sales, while the right colours can trigger positive emotions motivating your visitors to buy from you.
colour can affect how we feel and influence what we think. In general, bright bold colours tend to stir us up, while the softer pastel colours calm and relax us. Responses to colours can vary by age, gender and cultural background.
Carefully select your colour scheme for your web site, web header, and ebook cover.
Here are some guidelines to help you make good colour choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.
* Consider your audience. For example, if your web site primarily targets men, then you will want to use strong, bold colours.
If your target audience is women, then choose soft, pastel colours. If your focus is on children, choose bright, vibrant colours.
Red - Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine colour. Red is a good colour for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine colour.
Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colours and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.
Orange - Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.
Yellow - Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.
Purple - Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.
Brown - Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm colour.
Black - Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.
White - Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.
Grey - A conservative colour, symbolizing security, maturity and reliability.
Take advantage of the impact colour can have on your online sales and choose colours that will create positive responses.